Digital Marketing Training In Gandhinagar

Digital Marketing training in gandhinagar
About Us

We provide live project training in gandhinagar

why desire infotech is the best institute for Php course and training

First and Foremost, Desire Infotech is the oldest Institute for PHP Course and Training in Gandhinagar. Not only Desire Infotech teaches you from zero but also prepares you for real time interviews which you have to face after training.PHP programming is very easy if you learn step wise step. If you are new for PHP learning then it would be better to join any institute which is having recognition for the best training provider. If you are new in Gandhinagar, then search on google php training near me, you will find first name of Desire Infotech on top.

Freshers
Students (10th / 12th Pass/fail)
Any Bachelors & Any Graduates
Any professional person.
Housewifes with Gap
Abroad studying students and professionals Candidates are willing to learn something new.
+91 9574180345

Digital Marketing Training With Placement Assistance in Gandhinagar and Ahmedabad

New Batch Starting on Every Saturday OR Sunday call for Admission on 9574180345


Digital Marketing training classes

Overview Of Digital Marketing Training Course

Online and Classroom(Offline) classes are provided by Desire Infotech.
Weekends classes are aslo available.
Anyone can learn who is instrested to pursue IT Career

Top Advantages of learning Digital Marketing for Students and Business

1. No Specific Background Education is Required
2. Multiple Demand for Digital Marketers
3. Jobs with Handsome pay
4. Fast-Growing Industry
5. Job Security
6. Diverse Career Paths
7. Entrepreneurship Chanses
8. Freelance Job availability
9. Can Explore Different Sectors
10. Work in a Diverse Environment

Fully Experienced
Online/Offline classes
Afordable Fee
Best Trainers
+91 9574180345
digital marketing training course classes



Related Job Roles
• Digital Marketer
• Social Media Expert
• SEO Expert
• SEO Manager
• SEM/PPC expert
• Social Media Manager
Prerequisite for Digital Marketing Course
1. 12th Pass/Fail
2. Graduates or under-graduates.
3. Diploma holders with basic computer knowledge


Why Should You Learn Digital Marketing?

Fees & Training Options

CLASS ROOM TRAINING AND ONLINE TRAINING

Classroom trainng is available on Weekends Either on Saturday or Sunday for 4 hours a day. Online training is for those who are working, pregant women, living at far areas, or anyone who is comfortable to jin online. Course syllabus and Fees is the same for both classroom and online training

Digital Marketing Course Syllabus


Search Engine Optimization [SEO] (4 Modules)

Introduction to SEO
How do Search Engines work?

• Indexing & Crawling Basics
• Optimizing Crawl Budget
• Intro to SEO

Organic Search vs. Paid Search Results

• Anatomy of a Search Result (Search Snippet)
• What is On-page SEO (Content, Architecture, HTML)?
• What is Off-page SEO/Link Building (Social, Content-based, PR)?

Keyword Research

• Finding Seed Keywords: Mind Map for Keyword Research
• Using Wikipedia, Forums for Keyword Research
• Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
• Google Keyword Planner Tool

On-page SEO
HTML Basics

• Web Page Basics: What is HTML, JavaScript,CSS
• Basic HTML Tags to create a web page
• HTML Tags for SEO: Title, H1, META Tags, IMG, A

On-page SEO Elements

• Crawling: XML, HTML Sitemaps, Robots.txt
• Content Clusters (Creating SEO-based content)
• Negative on-page to avoid

Technical SEO

• URL Architecture
• Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
• 301 Redirects

Mobile SEO

• App Store Optimisation
• Mobile Websites: Responsive, Adaptive, Dynamic
• Optimizing for Voice Search

Schema markup

• Crawling: XML, HTML Sitemaps, Robots.txt
• Content Clusters (Creating SEO-based content)
• Negative on-page to avoid

Off-page SEO
Link Building

• What is Link Building
• Link Building Tactics
• Manual Link Building Process
• Link Building Metrics

Social SEO

• Quora
• YouTube Video SEO
• Slideshare, Scribd and other Social Channels for SEO

Local SEO

• What is Local SEO, Pigeon Update
• Google My Business, Bing Places
• Local Pages on your website
• Local Listings/Citations

Backlink Audits using SEMrush.com

• Backlink audit of one website
• How to audit backlinks of competitors and gain insights?

SEO Audit, Tools, Measurement
SEO Audits

• What are SEO Audits?
• Different Types of SEO Audits
• Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
• Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit • Google Search Console

Algorithm Updates

• History of Google Algorithms
• Panda, Penguin, Pigeon, Caffeine updates
• RankBrain and the Future of SEO

Measurement with Google Analytics

• Basics of Google Analytics
• SEO Metrics to Measure – On-page, Off-page, Technical
• SEO Reporting

SEO Resources, Careers in SEO

• Top Blogs to follow for SEO
• Free Learning Resources – Moz, Google Analytics
• A career in SEO

Search Engine Marketing [SEM/Google AdWords] (5 Modules)

Introduction to SEM – Fundamentals & Case Studies

• Consumer Journey
• What is SEM? Why SEM?
• What is Google AdWords? Why Google AdWords?
• Google Network
• AdWords Terminologies
• How Does the SEM Auction Work?
• Structure of an AdWords Account
• Campaign Types – Introduction to Search, Display (including Videos),
• Shopping and Mobile-specific campaign types, and when/why to use them.
• Creation of Search Network Campaign
o Ad
o Ad Formats
o Ad Text Policies
o Ad Text Best Practices
o DKI
o Ad Extensions
o Keyword Research
o Tools – Keyword Planner & Estimator
o Keyword Match types
o Keyword Strategies
o Landing Page
o Bidding and Budget
o Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc

Creation of Google Display Network

• GDN Targeting Options
• Display Ad Formats
• Ad Gallery Tool
• Conversion Tracking
• GDN Campaign Creation – Demo
• Remarketing
• Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
• Advanced Display: Smart Display Campaigns

Mobile Ad Campaigns

• Universal App Campaigns
• Mobile-Specific Bidding and Targeting Strategies
• Measuring Mobile Ad Performance and Conversions Report Editor
• Optimization Strategies
• Account Audit Demo

Shopping Campaigns – Introduction

• What are Google Shopping Ads /Product Listing Ads?
• Where do they appear on Google? What Shoppers on the internet do?
• What retailers need? – New Advertising technologies
• Google Shopping set retailers up for success
• Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
• Merchant Centre Steps
• Create Shopping Campaign on Google AdWords
• Track Performance and Optimize the Campaigns

YouTube Marketing – Introduction & Ad Formats

• YouTube Ad Formats
• YouTube Campaign Creation
• YouTube Analytics
• Video Campaign Optimization Tips

Social Media Marketing [SMM] (5 Modules)

Getting Started with Social Media Marketing Introduction to Social Media Facebook Marketing Creating Content for Facebook & Social Media

• Why Content is the foundation of SMM
• Psychology of Social Sharing
• Building Content That is Inherently Shareable

Tools for Content Creation Facebook Marketing What is Facebook Marketing

• Facebook Page Best Practices
• KPIs to measure success
• Facebook Insights
• Facebook Business Manager

How does Facebook Advertising Work?

• Facebook Ad Campaign Objectives
• Facebook Ad Targeting

Instagram & LinkedIn Marketing Marketing on Instagram

• Optimizing your instagram business profile
• Crafting an Instagram content strategy
• Best Practices
• Influencer Marketing on Instagram
• Analytics & Measurement
• Instagram Ads

LinkedIn as a Marketing Platform

• LinkedIn for Personal Branding
• Brand Marketing on LInkedIn
• LinkedIn Company Pages
• LinkedIn Advanced Search
• LinkedIn Premium
• LinkedIn Ads

Twitter and Snapchat Marketing Twitter Marketing

• Twitter Marketing for Brand Awareness
• Twitter Ads
• Twitter Analytics
• Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

• Snapchat for business
• Building a following
• Driving Engagement
• Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy Pinterest Marketing

• Pinterest for business
• Marketing on Pinterest
• Best Practices
• Leveraging Rich Pins
• Analytics & Measurement

Social Media Marketing Tools

• Hootsuite
• Buffer
• TweetDeck
• Sprout Social

Crafting a Successful Social Media Strategy

• 10-step framework to crafting a successful Social Media strategy
• Building Content That is Inherently Shareable
• Creating Content for multiple platforms
• Generating content ideas and building a plan
• Effective Content Distribution
• Evaluating SuccessIm

Email Marketing (3 Modules)

Deliverability

• Setting-up an Email Marketing Machine
• ISPs, Hosting Facility and MTA
• IP/DNS and Shared vs. Dedicated IPs
• MX Record, Whitelisting, Response Handlers and Bounces

Effective Email Content

• Conversation
• Relevance
• Incentives
• Timing
• Creative & Copy
• Attributes

Effective Creative Introducing

• CRABS- Does your Emails have Crabs?
• Email Template Model
• Best Practices
• NLP Demonstrations (Neuro Linguistic Programming) to Understand Customers Better

Nurturing & Automation

• Tools to Enhance Lead Nurturing
• Enhance Better Reach
• Analyze Behavior Patterns
• Analytics
• Automation and More

Resources to do situational analysis and progressive updates

• Customer Personal Toolkit
• Complete Email Marketing Worksheet
• Content Editorial Calendar
• Digital Marketing Strategy Toolkit
• Email Contact Strategy Template
• Email Campaign Calculator
• Email Marketing Health Check
• Structuring Digital Marketing Team
• Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation Introduction to Automation

• What is Automation?
• How does it Work?
• What are the Benefits?

Choosing an Automation Platform

• Features & Functions Available
• What are Workflows? How to Create a Workflow?
• Cost
• Most Widely Used Platforms

Simple Automation Functions from MailChimp

• Click to Reply Options – Demonstrated
• Other Features Explained
• Results – Demonstrated – Practical

DOWNLOAD FULL DIGITAL MARKETING TRAINING SYLLABUS

Training Key Features

  • One-to-one training
  • 100% Job Placement
  • Regular Test
  • Afordable fees Structure
  • Flexible class timings
  • Weekday and Weekends Batch options
  • All Trainers/Faculties are expert
  • Technical Competitions
  • Resume Writing Training
  • Interview Training
  • Soft skill training
  • Student feedback
  • Certificate

Live Live Projects Covered (minimum 3)




Why Desire Infotech is the Best Institute for Digital Marketing in Gandhinagar ?


Get In Touch

python training gandhinagar desire infotech logo.jpg

Sector 11, Gandhinagar

+91 9574180345

contact@desireinfotech.biz

Quick Links

React Js Node Js Angular Python With Django Data Science Mean Stack Mern Stack

Popular Links

Python with programming JAVA Course Digital Marketing Flutter React Native Data Science Machine learning Artificial Intelligence
Follow Us

Copyright @ Desire Infotech. All rights reserved